Cold-call selling by telephone to businesses when the sales rep or telemarketer does not know the name of any person in the business being called poses a challenge. The telephone sales representative first has to get past either:
- A ‘gatekeeper’ — receptionist or administrative assistant; or
- An automated attendant.
The tips given here are drawn from the writer’s own telemarketing experience and advice given by sales trainers Mark Hunter and Paul S. Goldner, author of Red Hot Cold Call Selling.
Telemarketing to Gatekeepers
Gatekeepers perform an important service by screening out time-wasting calls for busy bosses who receive many calls every day. The sales representative faces an unknown amount of competition for the sales prospect’s time and must make the gatekeeper an ally.
- Cellular Invention Phone
Cell phones create a variety of records of their history. These include a record of calls made (outgoing), received (incoming), and those that were not answered ...
- Free Phone White Pages
- Lifeline Phone Insurance
- Phoneix Bios
Diskette drive A error: Drive A: is present but fails the POST diskette tests. Check that the drive is defined with the proper diskette ...
- Wireless Microphone Speakers
